Protect the Integrity of Your Brand and Your Intellectual Property
Graphic standards establish the “rules of the road”. They ensure that whoever uses your brand identity, whether it be printers, designers, in-house departments, vendors, or others, the brand image will not be violated. The strength of a brand lies in its consistent use and application. In addition, protection of trademarks requires consistent use of the mark. Graphic standards provide clear and comprehensive “rules of the road” for all current and future applications of the brand identity.