Your Product Packaging is as Important as the Product it Holds
Most often, your packaging is the first experience a consumer has of your product. To do its job a package must first attract, invite, inform, and persuade. A successful package must also protect the product and deliver an “out of box experience” that resonates with the consumer. Delivering an effective package requires many specialized skills including structural design, knowledge of materials, cost analysis, and POS to name a few. Todays packaging is part of the product experience. Your packaging is an important component in establishing your brand image and must be approached with the same attention you give your company’s financials.